About us
The team behind the bell
Behind The Gloves is a business for good. We combine boxing, fitness and wellness sessions at industry events with structured charitable giving, reinvesting in the communities and causes our people care about most. This is who we are, how we govern ourselves and where the money goes.
- Founded 2023
- Corporate Wellness
- Community Impact
- 3 Countries
- Next: Midnight Mayhem · 19 Jan 2027
Red corner
The team
The people in the corner every day. Running the programmes, the events and the operations that keep Behind The Gloves moving.
-
Team
Lee McFarland
Founder
Winner of the Individual Achievement Award at the EGR Global B2B Awards 2026.
Blue corner
Advisory board
Senior operators from across iGaming and beyond. Keeping us honest on strategy, commercial standards and impact.
-
Advisory
-
Advisory
-
Advisory
Rob Fell
Advisory Board
CEO of RiskCherry. Formerly Product & Operations at Entain/GVC, NetEnt, White Hat Gaming, Lottoland and Paddy Power.
How we fight fair
The rules
Every fight has rules. So does everything we do outside the ropes. How decisions are made, how money is handled and how people are protected.
- 01
Oversight
The Advisory Board reviews strategy, commercial partnerships and impact reporting on a quarterly cycle. Material decisions on funds and partnerships require board visibility before execution.
- 02
Financial Controls
Event proceeds and donations are ring fenced from operating costs. Fundraising runs through audited third party platforms, with a full reconciliation published after every event.
- 03
Safeguarding & Welfare
Fighter medicals, licensed officials and qualified coaching are non negotiable at every event. Wellness programmes follow documented duty of care standards for all participants.
- 04
Conflicts & Independence
Team and board members declare commercial interests. Nobody scores their own bout. Partner selection and charity allocation decisions exclude conflicted parties.
- 05
Transparency
We publish where the money goes. Quarterly Impact Reports cover funds raised, funds distributed, programme outcomes and what we got wrong along the way.
- 06
Responsible Industry
Operating in iGaming carries responsibility. Partnerships are assessed against regulatory standing and responsible gambling commitments before any logo goes on the canvas.
Where the money lands
Giving
Our giving is chosen by our community and lands where it matters. Six donations across three countries last quarter, from ALS care in Malta to a women’s shelter in Canada.
Industry energy becomes frontline support. In Q2 2026 alone we gave around £20,450 across six causes in three countries, funded by event proceeds, sponsorships and fighter fundraising.
Fighters commit months of training and each carries a personal fundraising target for a cause they choose. Sponsors back the event, the fighters and the causes. We take the punches so the causes take the proceeds.
- Bell 1Raise. Tickets, sponsorship packages and fighter JustGiving pages.
- Bell 2Ring fence. Charitable funds held separately from event production costs.
- Bell 3Choose. Causes nominated by our community, agreed with the Advisory Board.
- Bell 4Report. Every donation published in the next quarterly Impact Report.
Q2 2026 scorecard
Q2 2026
Where the money went
Six donations, chosen by our community, from grassroots sport to frontline care.
- €2,500
ALS Malta Foundation
Care and support for people living with ALS in Malta, donated via Dar Bjorn.
alsmalta.org - £5,000
WBC Cares UK
The World Boxing Council’s UK charity, using boxing to drive wellbeing and inclusion.
wbccaresuk.org - £5,000
Teenage Cancer Trust
Specialist nursing care and support for young people facing cancer.
teenagecancertrust.org - CA$10,000
Interval House
Canada’s first shelter for women and children escaping abuse. Donated 21 May 2026.
intervalhouse.ca - £2,000
Newcastle Thunder
Welfare support and grassroots rugby development in Newcastle.
thunderrugby.co.uk - £1,000
Aberfeldy Boxing Club
Grassroots boxing, opening up the sport to the whole community.
aberfeldyboxingclub.co.uk
The judges’ scorecards
Quarterly impact report
Every quarter we publish the numbers. Funds given, programme outcomes and where the money landed. No spin, just the scorecard.
Latest report · Q2 2026
Boxing, Wellbeing
And Giving Back
How the iGaming and sports betting community turned energy into impact this quarter: six donations across three countries, and wellness programmes at NEXT.io Valletta and iGB L!VE that brought 85 professionals together.
- 6Charitable causes supported
- 3Countries reached · UK, Malta, Canada
- 85Professionals trained at industry events
- 4Wellness sessions across NEXT & iGB Live
- Q2 2026Read now →
- Q3 2026In training
- Q4 2026Scheduled
- Q1 2027Scheduled
Questions about the report, or want to be part of the next one?
Contact usIn our corner?
Whether you want to fight, sponsor, partner or volunteer, Behind The Gloves is built on people from across the industry stepping up. Tell us how you want to get involved.